Privacy Policy
How Liquidynamix Limited collects, uses and protects your personal data.
1. Who we are
This Privacy Policy explains how Liquidynamix Limited (the Company, we, us or our), a company incorporated in England and Wales with its registered office at 90 Broad Street, Birmingham B15 1AU, United Kingdom, collects, uses and protects personal data in connection with the website at www.liquidynamix.com (the Website).
We are a data controller in respect of personal data processed in connection with the Website and the services and enquiries described in it. This means we decide how and why your personal data is processed, and we are responsible for ensuring it is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018), together with any other applicable data protection legislation.
If you have any questions about this Privacy Policy or our handling of your personal data, please contact us at sales@liquidynamix.com or by post to the address above.
2. The personal data we collect
We collect only the personal data that you choose to provide to us, and limited technical data generated by your use of the Website. Specifically:
- Newsletter data: your email address, submitted when you subscribe to our newsletter.
- Enquiry and meeting request data: your name, email address, company or organisation (optional), telephone number (optional) and the content of your message, submitted through our contact form or by email.
- Correspondence data: any personal data contained in emails, letters or other communications you send to us.
- Technical data: limited technical information generated by your browser or device when you visit the Website, such as your IP address, browser type and operating system. The Website is a static site and sets no tracking cookies; see our Cookies Policy.
We do not intentionally collect special category data (such as data concerning health, race, religion or political opinions) or criminal conviction data through the Website, and we ask that you do not provide such data to us through our forms.
3. How we collect personal data
- Directly from you: when you complete our newsletter or contact forms, or email, telephone or write to us.
- Automatically: when you visit the Website, your browser or device automatically transmits certain technical data (for example, your IP address). Our hosting provider processes this data to deliver the Website to you.
- Via third-party resources: the Website loads font files from Google Fonts (Google LLC). When your browser requests those files, Google may process your IP address in accordance with Google's own privacy policy. We do not control, and are not responsible for, Google's processing.
4. Purposes, lawful bases and retention
We process personal data only where we have a lawful basis to do so under Article 6 of the UK GDPR. The table below sets out the purposes for which we process personal data, the lawful basis relied upon and the periods for which the data is retained.
| Purpose | Data | Lawful basis | Retention |
|---|---|---|---|
| Sending our newsletter and investment updates | Email address | Consent (Article 6(1)(a)) | Until you unsubscribe or withdraw consent, or we cease sending the newsletter |
| Responding to enquiries and scheduling meetings | Name, email, company, phone, message | Legitimate interests (Article 6(1)(f)) and steps taken at your request prior to entering a contract (Article 6(1)(b)) | 24 months from the last contact, unless a business relationship develops, in which case for the duration of that relationship plus 6 years |
| Keeping records of business correspondence | Correspondence data | Legitimate interests (Article 6(1)(f)) | 6 years from the end of the relevant matter |
| Operating, securing and improving the Website | Technical data | Legitimate interests (Article 6(1)(f)) | Log data: up to 12 months; other technical data as reasonably necessary |
| Establishing, exercising or defending legal claims | Relevant personal data | Legitimate interests (Article 6(1)(f)) and legal claims (Article 9(2)(f) where applicable) | Until the claim is resolved and any appeal period expires, then per our legal obligations |
| Complying with our legal and regulatory obligations | Relevant personal data | Legal obligation (Article 6(1)(c)) | As required by the applicable obligation |
When we rely on legitimate interests, we have balanced those interests against your rights and freedoms and have concluded that our interests are not overridden by them. You may object to processing based on legitimate interests at any time by contacting us, and we will stop the processing unless we have compelling legitimate grounds which override your interests, rights and freedoms, or the processing is necessary for the establishment, exercise or defence of legal claims.
5. Sharing your personal data
We do not sell, rent or trade your personal data. We share personal data only in the following circumstances:
- Service providers and processors: with third parties who provide services to us, such as website hosting, email and cloud storage providers, who process personal data on our behalf and under our instructions;
- Professional advisers: with our legal, accounting, financial or other professional advisers, where necessary to obtain advice or to establish, exercise or defend legal rights;
- Business transactions: in connection with any merger, reorganisation, sale of assets, financing or investment transaction, subject to appropriate confidentiality arrangements;
- Legal and regulatory: where required by law, regulation, court order or governmental authority, or where disclosure is otherwise necessary to protect our rights, property or safety, or the rights, property or safety of others.
Where you submit a form on the Website, your data is handed off to your own email client for transmission to us. Data sent by email is not encrypted in transit unless your email provider applies transport encryption, and you should not include sensitive information in unencrypted email.
6. International transfers
Your personal data is primarily processed within the United Kingdom and the European Economic Area. However, certain service providers (including Google LLC in respect of Google Fonts) may process data in the United States or other countries outside the UK.
Where we transfer personal data outside the UK, we rely on an appropriate safeguard or exception under UK GDPR, including (where applicable) the UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or Standard Contractual Clauses together with supplementary measures. You may request a copy of the relevant safeguards by contacting us.
7. Your rights
Under the UK GDPR you have the following rights in respect of your personal data:
- Right of access: to obtain confirmation that we process your personal data and a copy of it;
- Right to rectification: to have inaccurate personal data corrected;
- Right to erasure: to have your personal data deleted in certain circumstances (the “right to be forgotten”);
- Right to restriction: to restrict our processing of your personal data in certain circumstances;
- Right to data portability: to receive the personal data you have provided to us in a structured, commonly used and machine-readable format and to transmit it to another controller, where the processing is based on consent or contract and is carried out by automated means;
- Right to object: to object to processing based on legitimate interests, or to direct marketing, at any time;
- Rights in relation to automated decision-making: we do not use automated decision-making, including profiling, that produces legal or similarly significant effects concerning you; and
- Right to withdraw consent: where processing is based on consent, to withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at sales@liquidynamix.com. We will respond to your request within one month of receipt, which may be extended by a further two months where necessary, taking into account the complexity and number of requests. We may ask you to verify your identity before acting on your request.
8. Complaints
If you are not satisfied with how we handle your personal data or your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk or by post to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us first.
9. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. These measures include access controls, encryption in transit where supported, and restricting access to personal data to those of our personnel and processors who need it to perform their roles. No method of transmission or storage is completely secure, and we cannot guarantee the absolute security of your personal data.
10. Children
The Website is directed at businesses, investors and professional audiences and is not intended for children. We do not knowingly collect personal data from children under the age of 16. If you believe a child has provided personal data to us, please contact us so that we can delete it.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “last updated” date above will be revised. Where changes are material, we will take reasonable steps to bring them to your attention. You should review this page periodically to stay informed about how we protect your personal data.
12. Contact
Questions, requests and complaints regarding this Privacy Policy or our processing of personal data should be addressed to sales@liquidynamix.com, or by post to Liquidynamix Limited, 90 Broad Street, Birmingham B15 1AU, United Kingdom.